Regarding that Superbowl Ad.
February 9th, 2010
I didn’t see GoDaddy’s ad during the Superbowl, but heard the fallout from it afterwards. This article captures my feelings about it very well.
However, massage therapists have been made fun of for a long time and mis-represented wrongfully for many years. We have worked hard and diligently to gain respect as health care professionals.
Do you see ads with a physical therapist seductively dancing around their client?
Ever see a commercial with a surgeon flinging off their clothes?
My point is that while it may be cute to some, perhaps, it is not suitable for the industry to be represented by any company or TV show in such an unprofessional manner.
via Careers in Massage: Representing the Massage Industry.
I would only add that by perpetuating an unprofessional stereotype, ads like this put me and my colleagues at risk for assault from clients who wrongfully believe that we offer “extra” services.